BERITA DAN ANUGERAH HAI-O

New Hai-O strategies to lift MLM operations

MD: It will introduce new products and add distributors

PETALING JAYA: Hai-O Enterprise Bhd’s first-quarter results were below analysts and consensus estimates, spurring market concern on the company’s performance, going forward. However, Hai-O management has ensured that it is ready with various strategies to strengthen its business.

Group managing director Tan Kai Hee told StarBiz the current downturn was just a temporary scenario due to some negative newsflows and internal matters and that the company had “cleaned up” the matters.

“Introducing new creative products and adding new distributors will help drive our multi-level marketing (MLM) business,” he said.

Tan added that Hai-O planned to introduce new technology products by early next year under a newly formed Energy Division.

He said the new division would help to offset the slowdown in MLM business and would be the company’s growth driver in the future.

Hai-O net profit for the first quarter ended July 31 dropped 57.7% to RM7.8mil compared with the same period last year. Its revenue decreased 63.1% to RM54.8mil from RM148.6mil previously.

Hai-O said in a release that the drop was mainly due to lower revenue recorded by the MLM division.

However, its operating profit margin for the current quarter rose about 2% compared with the previous corresponding quarter, contributed mainly by high-margin products sales, the weakening of US dollar and improvement in operating efficiency.

Its share price dropped 32 sen, or 9.82%, to RM2.94 yesterday.

OSK Research said Hai-O’s annualised profits were much lower than its and consensus estimates of RM60.4mil and RM73.9mil respectively.

It said the poor numbers were mainly attributed to the company’s MLM division.

“The MLM sales plunged 73% year-on-year due to slower membership growth, which was partly affected by the more stringent rules on new member recruitment imposed by the authorities,” it said.

The research house believes the weak MLM sales were also further impacted by the fewer working days due to Hari Raya festive season because bumiputras make up about 90% of Hai-O members.

“The contraction in MLM sales was partially offset by the year-on-year sales growth registered by other divisions – wholesaling, retail and manufacturing,” it said.

RHB Research Institute Sdn Bhd said Hai-O net profit was below the research house and consensus estimates, accounting for only 11.2% and 12.2% of its and consensus full-year net profit forecasts respectively.

“We believe Hai-O’s outlook for FY11 is bleak, driven mainly by its slowdown in the MLM division.

“Despite other divisions performing relatively in line, these divisions only contribute 36% and 41% of revenues and operating profit respectively, while the rest is derived from MLM,” it said.

It said the only exciting prospect now was the expansion of Hai-O’s MLM business into Indonesia but the contribution from its Indonesia venture was still small.

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Anugerah Terkini Untuk Hai-O Marketing

HAI-O Marketing Sdn Bhd menerima Anugerah CSR Perdana Menteri 2009 bagi kategori Pembangunan Aspirasi Wanita sebagai mengiktiraf sumbangan syarikat dalam memupuk dan mendidik usahawan wanita di Malaysia.

Pada majlis penganugerahan yang diadakan di Kuala Lumpur baru-baru ini, Pengarah Urusan Kumpulan Hai-O, Tan Kai Hee menerima anugerah itu daripada Perdana Menteri, Datuk Seri Najib Razak. Anugerah CSR Perdana Menteri 2009 yang disampaikan oleh Perdana Menteri ini dibahagikan kepada sembilan kategori untuk penilaian terdiri daripada kategori Pendidikan, Persekitaran, Budaya Tradisional, Perkhidmatan Sosial, Tanggungjawab Sosial Korporat / Amalan-amalan Tempat Kerja Terbaik, Pembangunan Aspirasi Wanita, Tanggungjawab Sosial Korporat Syarikat-syarikat Kecil, Anugerah Khas Media dan Tanggungjawab Sosial Korporat Terbaik.

Turut hadir pada majlis itu ialah Menteri Pembangunan Wanita, Keluarga dan Masyarakat, Datuk Seri Shahrizat Jalil; Pengerusi Kumpulan Hai-O, Tan Sri Osman S Cassim; Pengarah Eksekutif Kumpulan Hai-O, Tan Keng Song; Pengurus Besar Hai-O Marketing, Jym Ow dan Pengurus Besar Hai-O Enterprise, Tan Kee Hock.
Hai-O Marketing adalah finalis bagi kategori Pembangunan Aspirasi Wanita di mana anugerah ini adalah untuk memberi pengiktirafan kepada syarikat yang membantu kaum wanita yang teraniaya serta syarikat yang mempertingkatkan keadaan sosial dan kualiti hidup wanita.

Tan Kai Hee berkata, ini adalah kali pertama Hai-O mengambil bahagian dalam Anugerah CSR Perdana Menteri dan Hai-O Marketing terpilih dari 80 buah syarikat yang mengambil bahagian serta menjadi finalis bagi kategori Pembangunan Aspirasi Wanita.

“Saya gembira kerana ini adalah satu pengiktirafan dan galakan yang amat besar kepada syarikat Hai-O sekali gus memberi dorongan kepada kami untuk membantu lebih ramai usahawan wanita yang bernaung di bawah Hai-O untuk meningkatkan pendapatan mereka,” katanya.
Beliau berkata, menerusi penyertaan dalam anugerah CSR kali ini, Hai-O Marketing memperoleh pengalaman yang berharga.

“Saya berharap pada tahun-tahun akan datang, kami dapat membuat persediaan dengan lebih baik agar memperoleh anugerah yang lebih besar. Sudah tentunya tujuan utama kami menyertai aktiviti ini adalah sebagai daya dorongan untuk memperbaiki pentadbiran syarikat secara berterusan,” katanya.

Anugerah CSR Perdana Menteri dilancarkan Kementerian Pembangunan Wanita, Keluarga dan Masyarakat pada tahun 2007 bertujuan untuk mengiktiraf syarikat atau korporat yang telah menyumbang bakti kepada komuniti menerusi program CSR masing-masing.

Petikan dari : Berita Harian

Sumber: http://www.bharian.com.my/bharian/articles/Hai-Odiiktiraf/Article/